Business gifts used to foster customer goodwill and retention are the most common employment for promotional stock in trade at 18.5%. Other objectives that marketers cause promotional capitalization to facilitate include tradeshow traffic-building, brand awareness, public relations, employee relations and events, dealer and distributor programs, new customer generation, not-for-profit programs, employee service awards, contemporary by-product introductions, innermore incentive programs, refuge education, customer referrals and marketing research.
2006 US sales of promotional products http://www.logosurfing.com/ totaled $18.6 billion dollars, up from $17.8 billion in 2005. The industry is growing at a faster rate than newspaper or radio advertising and is exceeding than Internet advertising ($16.8 billion), cable television ($16.9 billion), Lily-livered Pages advertising ($14.4 billion) and outdoor advertising ($6.8 billion).